Sponsored fundraisers can accept sponsorships in addition to donations. A sponsorship is when a person sponsors the fundraiser with a rate for each unit of activity the person registers.
For example, a sponsorship could be 0.5 € (the rate) per KM for 100 (the registered activity) KM biked (the unit), equalling a total donation of 50 €.
The unit of activity is most often either KM or laps that a person runs, bikes or swims. We also support number of trips, steps, meters climbed and days passed. We can add other options on request, so if your creativity is running wild, just let us know.
The sponsor chooses the rate of sponsorship. It can be something like 5 € per KM walked or 100 kr per day without alcohol.
How a sponsorship is made
Creating a sponsorship isn’t much different from making a donation. We still ask for credit card details* and all the usual contact information. But the sponsor will pick a rate at which she will sponsor the fundraiser instead of a donation amount. Instead of charging the full amount immediately, we will save the card information and use it to charge the sponsored amount after the fundraiser has finished.
There will be a ceiling on the number of units a fundraiser can register. This sponsor will be informed of the maximum amount they can be charged.
A sponsorship confirmation is sent by email to the sponsor immediately after the sponsorship is created, and a donation receipt is sent after the donation has been charged.
Note: Sponsorships are impossible with Swish, MobilePay or if you use OnlineFundraising as a payment processor (for now).
Activity registration and charging the sponsorships
The activity (e.g., KM, Days, etc.) can be registered by a charity administrator, a team leader, or the fundraiser themselves.
As new activity is registered, we will update the total fundraised amount. This is an expected amount and can change after the sponsorships are charged, as payments may fail. The fundraiser will show both the total number of units registered and the total sponsored amount.
The sponsorships are charged on the charge date (at 12:40 CEST). This date is part of the configuration, and marks the end date of the fundraiser. After this date no new activity can be registered, and no new sponsorships can be made.
All sponsored fundraisers will receive an email in advance of the charge date reminding them to register any last KM.
If a payment fails, the sponsor will receive a notification and a new form to update their payment details. This can be the case if a card has expired, for example.
How to configure sponsored fundraisers
Sponsored fundraisers are configured at the project level. That means that all fundraisers for a project will have the same configuration.
Only BetterNow can enable and configure sponsored fundraisers for a project. Before contacting us, please try to answer the following questions.
- What should the unit be (Km, Miles Laps, Days etc.)?
- What is the expected number of units a fundraiser will register?
- What should the maximum number of units a fundraiser can register be?
- Pick 10 rates sponsors can choose from.
- Which rates (up to four) do you want to highlight in the form.
- What should the charge date be?
Here is an example of a hypothetical configuration:
- Unit: KM
- Expected numbers of KM: 100
- Max number of KM: 200
- Rates: 0,1, 0.25, 0,5, 0,75, 1, 1,5, 2, 3, 4, 5
- Featured rates; 0.25, 0,5, 1, 3
- Charge date: 05-10-2024
Hypothetically, sponsorship could be for 1.50 €, and if the fundraiser logs 110 km, the sponsor will be charged 165€ on October 5th, 2023.
It is always good to sanity-check a configuration by calculating various end donations. In the above example, the expected minimum donation will be around 10€. Remember that the fundraisers still accept regular donations, which can act as an alternative for donors who don’t like to sponsor fundraisers or find the minimum rate too high.
Contact support to set a sponsored fundraiser up for a project.