Home > Sites > Fundraiser goal tracking with virtual pageviews

Fundraiser goal tracking with virtual pageviews

To make the fundraiser creation flow smoother we skipped the Thank You page, and that makes it difficult to track as a goal in Google Analytics. But you can easily track it by creating virtual pageviews that will send hits to Google Analytics when a fundraiser is created.

Create a tag to track virtual pageviews with the following setup:

Tag Type: Google Analytics
Track Type: Page View
Check Enable overriding this tag
More Settings:
  Fields to Set: 
    Field Name: Page - Value: virtual/fundraiser-created
    Field Name: Title - Value: Fundraiser Created

Navigate to Triggers and create a trigger for this tag with the following configuration:

Trigger Type: Element Visibility
Selection Method: ID
Element ID: analytics-fundraiser-created
When to fire this trigger: Once per event
This trigger fires on: Page Path
Contains: fundraisers

Reference to this trigger: Tag Virtual Pageview

Publish the changes and test the tag with the GTM preview and Google Analytics Realtime Overview. 

Create the Goal in Google Analytics. You can also create a funnel to track conversion over the fundraiser creation flow.


www.betternow.org