An event is an umbrella page for all teams/fundraisers under it. It allows you to enable team creation, so fundraisers can join their efforts together in teams.
If you have a campaign, a sports event, or another kind of event, it might be a good idea to create an event page, sometimes in addition to a project.
An event page has several useful functions, some of them being:
- You can create teams under the event, and in this way encourage friendly competition
- You can tie several projects to the same event/campaign, this gives a high degree of flexibility in how you organise and aggregate fundraisers and donations
To find out about how to create an event see here.